Talent acquisition can be a big challenge in modern business, regardless of the industry or niche you’re in. You’re looking for the top talent in your sector, yes, but you are also looking for passionate individuals who have a high potential to stay with your company over the long term. This kind of all-in-one package is not easy to find, especially during these unpredictable times. But that doesn’t mean that it’s an impossible task.
What you need is a clear and effective recruitment strategy, and a way to motivate people to reach out while investing in talent retention once you do bring someone onboard. After all, it’s not just about hiring the right person, it’s also about motivating them to stay at your side and help push your company forward. There’s no denying that the contingent workforce is affected by global crises such as the COVID-19 pandemic, but so is the full-time job seeker, so let’s see how you can overcomes these obstacles and find the best employees for your business.
Know your target demographic
First things first, you need to know whom you’re talking to. Much like you would conduct a thorough customer analysis and extensive research, you should devote time and effort to researching your ideal employee types and the top talent in the industry. Here are some questions to ask:
- Who are these people and what age are they?
- What motivates them in their everyday lives?
- What do these people aspire to?
- What are their immediate, mid-term, and long-term goals?
- How can my company help them achieve their goals?
- What are these people looking to get by working here?
These are just some of the important questions you need answers to in order to get to know your target demographic. This will help you optimize your approach and your offering to appeal to the top talent in the industry, because remember, the best of the best are not motivated only by money – they need and deserve more.
Reach out on the right social channels
There are many reasons why businesses should have a social presence, and why they should invest heavily in social media management. For one, companies use social media to gain online exposure and boost brand visibility, but also to drive engagement and build a loyal following. That said, you shouldn’t think of social media as just a tool for lead generation or customer acquisition – you should think of it as a powerful recruitment tool.
You can use social media to find the best candidates out there only if you optimize your messaging and sue the right channels. Use the wrong social networks, and you will just waste your breath and get applications from the wrong kind of people. Make sure to find out where your ideal candidates are hanging out online, and start posting engaging content there with regular updates, and make yourself available to your audience to chat anytime.
Take on apprentices to develop loyal team members
Without a doubt, one of the best ways to bring value to your company is to groom someone for an important position. This is why apprenticeships have become so popular nowadays, because business leaders around the world are realizing that it makes the most sense to train and educate someone for a role in the company to inspire them to stay and become a loyal brand advocate.
However, it can be difficult to find quality apprentices, which is why businesses are nowadays working closely with industry experts like 1300 Apprentice that specialize in connecting companies with the right apprentices who are skilled, passionate, and motivated. Once you have found the right apprentice, you can then train them in your processes and over time inspire them to become a part of your brand, which will create an amazing employee who is loyal to the company.
Promote job openings through digital marketing
Digital marketing and recruitment go hand in hand, and the term used today is recruitment marketing, which consists of various tactics you can use to reach out to talented candidates in the online world. We already mentioned social media and the importance of research, but we would be remiss not to mention the importance of SEO and paid advertising.
You can start crafting optimized content that targets candidates to boost the visibility of your brand all the relevant search results, making sure to weave the right keywords into the content. You can also create optimized landing pages for every job opening that will rank high in SERPs, and use FOMO to your advantage. What’s more, you can promote these pages through paid ads to make them rank first every time.
Use your company’s culture to your advantage
Your company’s culture can be one of the best tools at your disposal, especially if you’re looking to attract the best of the best to your doorstep. Keep in mind that the best employees out there are not just motivated by money, because they can find a high-paying job anywhere, and do it in record time.
They are motivated by the right company culture, the right work environment, and the right colleagues and managers. Make sure to promote your culture online and make it a focal point in recruitment marketing strategy, because that’s what motivates top talent to get in touch and choose one employer over the other in the end.
Over to you
Finding the best employees for your business is never an easy task, but it can be a rewarding one if you create the right plan. You can streamline this whole process and find amazing candidates quickly by implementing these key tips into your recruitment strategy in 2021.